Customer Retention Strategies of Domestic Wireless Telecommunication Service Providers at the Introduction of MNP 


Vol. 28,  No. 2, pp. 157-169, Feb.  2003


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  Abstract

The customer retention is one of major goals for telecommunication service providers as MNP(Mobile Number Portability) would be enforced soon. The purpose of this study is to construct a customer retention model by (1) extracting the statistically significant determinants that influence on the Out-bounding churn and In-bounding churn separately and (2) ranking the importance of sub-factors to minimize Out-bounding churn and to satisfy In-bounding churn. This model applies to domestic wireless telecommunication service providers and customer retention strategies are suggested based on the result.

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  Cite this article

[IEEE Style]

H. Yang and M. Choi, "Customer Retention Strategies of Domestic Wireless Telecommunication Service Providers at the Introduction of MNP," The Journal of Korean Institute of Communications and Information Sciences, vol. 28, no. 2, pp. 157-169, 2003. DOI: .

[ACM Style]

Hee-Tae Yang and Mun-Kee Choi. 2003. Customer Retention Strategies of Domestic Wireless Telecommunication Service Providers at the Introduction of MNP. The Journal of Korean Institute of Communications and Information Sciences, 28, 2, (2003), 157-169. DOI: .

[KICS Style]

Hee-Tae Yang and Mun-Kee Choi, "Customer Retention Strategies of Domestic Wireless Telecommunication Service Providers at the Introduction of MNP," The Journal of Korean Institute of Communications and Information Sciences, vol. 28, no. 2, pp. 157-169, 2. 2003.

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pISSN : 1226 - 4717
eISSN : 2287 - 3880