Study on the Market-Entering Pricing of New Telecommunication Service in Firm Level's Decision Model and Its Empirical Case 


Vol. 30,  No. 8, pp. 562-568, Aug.  2005


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  Abstract

The content of this paper is concerned with the pricing decision model when the new telecommunication service enter into market. The pricing decision model of firm level is based on the problems of the previous service pricing model that are abstracted from the literature survey. We suggest a new pricing model and prove the model's fitness using the way of empirical simulation study. We empirically apply the proposed model to obtain the price level of such a new service as the convergence service between mobile communication service and broadcasting service. Finally, we prove that the proposed model is successful because we get the new service price based on the pricing decision model suggested in this paper.

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  Cite this article

[IEEE Style]

H. Jeon, Y. Shin, M. Choi, "Study on the Market-Entering Pricing of New Telecommunication Service in Firm Level's Decision Model and Its Empirical Case," The Journal of Korean Institute of Communications and Information Sciences, vol. 30, no. 8, pp. 562-568, 2005. DOI: .

[ACM Style]

Hyo-ri Jeon, Yong-hee Shin, and Mun-kee Choi. 2005. Study on the Market-Entering Pricing of New Telecommunication Service in Firm Level's Decision Model and Its Empirical Case. The Journal of Korean Institute of Communications and Information Sciences, 30, 8, (2005), 562-568. DOI: .

[KICS Style]

Hyo-ri Jeon, Yong-hee Shin, Mun-kee Choi, "Study on the Market-Entering Pricing of New Telecommunication Service in Firm Level's Decision Model and Its Empirical Case," The Journal of Korean Institute of Communications and Information Sciences, vol. 30, no. 8, pp. 562-568, 8. 2005.

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pISSN : 1226 - 4717
eISSN : 2287 - 3880