Demand Diffusion Pattern of Service with Market Structure & Technological Competition : A Case of Internet Access Service 


Vol. 33,  No. 9, pp. 822-831, Sep.  2008


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  Abstract

This paper examines the theoretical and empirical technology diffusion processes to understand the Korean success in the internet access service markets. In order to do this, first, we propose an integrated demand diffusion model in terms of competition of inter-and intra-technologies and market structure as represented by the number of operators in the market. Second, by using the proposed model, we analyze the dynamic diffusion processes of Korean internet access services such as Narrow-band technology including Dial modem vs. Broad-band technology including ISDN, xDSL and Cable modem. The competition of inter-and intra-technologies as well as the extent of market competition has made a positive effect on the diffusion patterns of internet access demand. And also we propose, based on the proposed model and its empirical results, several implications for diffusion strategies and policies in the future of ICT market in Korea.

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  Cite this article

[IEEE Style]

M. Kim and S. Lee, "Demand Diffusion Pattern of Service with Market Structure & Technological Competition : A Case of Internet Access Service," The Journal of Korean Institute of Communications and Information Sciences, vol. 33, no. 9, pp. 822-831, 2008. DOI: .

[ACM Style]

Moon-Soo Kim and Sungjoo Lee. 2008. Demand Diffusion Pattern of Service with Market Structure & Technological Competition : A Case of Internet Access Service. The Journal of Korean Institute of Communications and Information Sciences, 33, 9, (2008), 822-831. DOI: .

[KICS Style]

Moon-Soo Kim and Sungjoo Lee, "Demand Diffusion Pattern of Service with Market Structure & Technological Competition : A Case of Internet Access Service," The Journal of Korean Institute of Communications and Information Sciences, vol. 33, no. 9, pp. 822-831, 9. 2008.

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pISSN : 1226 - 4717
eISSN : 2287 - 3880