Customer Willingness to Use Smart Grid Services in Home 


Vol. 35,  No. 9, pp. 1399-1406, Sep.  2010


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  Abstract

Customers can monitor electricity use in real time in smart grid(ICT is grafted onto current grid), so various beneficial services can be provided to customer. We did a qualitative survey, HV(Home Visit) and FGD(Focus Group Discussion), in order to derive customer’s cognition of using electricity in home and values that customers consider significantly and a quantitative survey in order to know willingness to use. Customers consider electricity indispensible for using home appliances, want to use safely far from electromagnetic waves, short circuit and electronic shock. Also, customers want to save energy conveniently with no stress. Customers want ‘a function’, ‘information’, ‘motivation’ for energy saving, and ‘electromagnetic waves cutting’, ‘to prevent electronic shock’, ‘to prevent short circuit’ for safe electricity use. In this study, we derived 4 services ? energy monitoring, standby power cutting, remote control, energy consulting - based on customer values and unmet needs, which is connected to home network that customers can monitor total and each appliance’s electricity usage in real time and control home appliances. The willingness to use of services is over 60% and especially energy monitoring and standby power cutting service have high willingness to use rate, about 80%.

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  Cite this article

[IEEE Style]

Y. Kim and Y. Lee, "Customer Willingness to Use Smart Grid Services in Home," The Journal of Korean Institute of Communications and Information Sciences, vol. 35, no. 9, pp. 1399-1406, 2010. DOI: .

[ACM Style]

Young-Myoung Kim and Young-Woo Lee. 2010. Customer Willingness to Use Smart Grid Services in Home. The Journal of Korean Institute of Communications and Information Sciences, 35, 9, (2010), 1399-1406. DOI: .

[KICS Style]

Young-Myoung Kim and Young-Woo Lee, "Customer Willingness to Use Smart Grid Services in Home," The Journal of Korean Institute of Communications and Information Sciences, vol. 35, no. 9, pp. 1399-1406, 9. 2010.

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pISSN : 1226 - 4717
eISSN : 2287 - 3880