Investigation on Key Success Factors for Future Broadcasting and Telecom Convergence Service Using AHP Method 


Vol. 36,  No. 6, pp. 650-662, Jun.  2011


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  Abstract

The competition among companies in converged market of broadcasting and telecommunications has become severe. Companies in this market have vertically integrated critical resources by acquiring or strategically allying with relevant companies. However, the expansion of business territory accompanies financial, organizational, and technological risks. As such, it is important to identify critical success factors that highly affect the company's competency. This study is aimed at delivering strategic implications for firms playing in the converged market of broadcasting and telecommunications by drawing the priorities of competitive resources to acquire. To do this, we selected four teen specific core resources on CPNT (content- platform - network - terminal) value chain. Then, we conducted an Analytic Hierarchical Process (AHP) using data from experts in this industry. As a result, the priority for acquisition of competitive resources is presented as follows: broadcasting programs, implementation of TV application store, multi-platform, investment on wireless network, and diffusion of mobile devices. In addition, the result shows that the platform-centric vertical integration is the most promising strategy for competition.

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  Cite this article

[IEEE Style]

J. Yoo, M. Choi, S. Kim, K. Cho, "Investigation on Key Success Factors for Future Broadcasting and Telecom Convergence Service Using AHP Method," The Journal of Korean Institute of Communications and Information Sciences, vol. 36, no. 6, pp. 650-662, 2011. DOI: .

[ACM Style]

Jae-heung Yoo, Mun-kee Choi, Sun-joong Kim, and Ki-sung Cho. 2011. Investigation on Key Success Factors for Future Broadcasting and Telecom Convergence Service Using AHP Method. The Journal of Korean Institute of Communications and Information Sciences, 36, 6, (2011), 650-662. DOI: .

[KICS Style]

Jae-heung Yoo, Mun-kee Choi, Sun-joong Kim, Ki-sung Cho, "Investigation on Key Success Factors for Future Broadcasting and Telecom Convergence Service Using AHP Method," The Journal of Korean Institute of Communications and Information Sciences, vol. 36, no. 6, pp. 650-662, 6. 2011.

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pISSN : 1226 - 4717
eISSN : 2287 - 3880