A Study on the Effect of Pet-Wearable Device"s Function Perception on Purchase Attitude and Intention Based on Technology Acceptance Model 


Vol. 42,  No. 7, pp. 1412-1421, Jul.  2017
10.7840/kics.2017.42.7.1412


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  Abstract

This study aims to investigate the effect of consumer’s perception for the functions of pet wearable devices on purchase attitudes and purchase intentions based on the technology acceptance model. In the methods of analysis, the model goodness-of-fit measure and path analysis were conducted. According to the results of the analysis, it was identified that the function cognition of pet wearable devices has a direct effect on usefulness and convenience, and these usefulness and convenience represent relatively higher direct and indirect effects on both purchasing attitudes and intentions. This result provides a collateral evidence that usefulness and convenience have the mediating effects. In conclusion, it seems that the perception for the functions of pet wearable devices is connected to the judgment on usefulness and convenience.

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  Cite this article

[IEEE Style]

J. S. Hong and S. J. Kim, "A Study on the Effect of Pet-Wearable Device"s Function Perception on Purchase Attitude and Intention Based on Technology Acceptance Model," The Journal of Korean Institute of Communications and Information Sciences, vol. 42, no. 7, pp. 1412-1421, 2017. DOI: 10.7840/kics.2017.42.7.1412.

[ACM Style]

Ji Soo Hong and Sook Jin Kim. 2017. A Study on the Effect of Pet-Wearable Device"s Function Perception on Purchase Attitude and Intention Based on Technology Acceptance Model. The Journal of Korean Institute of Communications and Information Sciences, 42, 7, (2017), 1412-1421. DOI: 10.7840/kics.2017.42.7.1412.

[KICS Style]

Ji Soo Hong and Sook Jin Kim, "A Study on the Effect of Pet-Wearable Device"s Function Perception on Purchase Attitude and Intention Based on Technology Acceptance Model," The Journal of Korean Institute of Communications and Information Sciences, vol. 42, no. 7, pp. 1412-1421, 7. 2017. (https://doi.org/10.7840/kics.2017.42.7.1412)

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pISSN : 1226 - 4717
eISSN : 2287 - 3880