User Preference-Based Advertising Content Insertion Method in MPEG Media Transport 


Vol. 43,  No. 2, pp. 388-396, Feb.  2018
10.7840/kics.2018.43.2.388


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  Abstract

This paper presents a method for providing user-specific advertisement service through MMT(MPEG Media Transport) based signaling data insertion technique and matching algorithm based user preference extraction technology. MMT is gradually increasing its weight as a new multimedia broadcasting standard, and as a name in the era of so-called TV 3.0, personalized media phenomenon grows up, so that the ratio of user-specific service is increasing. The method for providing user-specific advertisement service proposed in this paper consists of signaling data insertion technology and user-specific information extraction technology. Based on user’s past records, user-specific information is extracted through using item-based filtering method. In order to insert the extracted information into the ATSC 3.0 MMT signaling data, the extracted information is included in the MMT signaling, so it is designed according to the XML format and then inserted into the ATSC 3.0 MMT service packet. By including the user-specific service information in the signaling data, the MMT service provider can provide the user with user-specific service.

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  Cite this article

[IEEE Style]

J. Kim, H. Yang, S. G. Choi, "User Preference-Based Advertising Content Insertion Method in MPEG Media Transport," The Journal of Korean Institute of Communications and Information Sciences, vol. 43, no. 2, pp. 388-396, 2018. DOI: 10.7840/kics.2018.43.2.388.

[ACM Style]

Jong-beom Kim, Hyeon Yang, and Seong Gon Choi. 2018. User Preference-Based Advertising Content Insertion Method in MPEG Media Transport. The Journal of Korean Institute of Communications and Information Sciences, 43, 2, (2018), 388-396. DOI: 10.7840/kics.2018.43.2.388.

[KICS Style]

Jong-beom Kim, Hyeon Yang, Seong Gon Choi, "User Preference-Based Advertising Content Insertion Method in MPEG Media Transport," The Journal of Korean Institute of Communications and Information Sciences, vol. 43, no. 2, pp. 388-396, 2. 2018. (https://doi.org/10.7840/kics.2018.43.2.388)

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pISSN : 1226 - 4717
eISSN : 2287 - 3880