What Are the Current Content Strategies of Local and Global SVOD Service Providers? 


Vol. 46,  No. 4, pp. 734-749, Apr.  2021
10.7840/kics.2021.46.4.734


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  Abstract

The significant growth potential of the subscription video-on-demand (SVOD) market and the entry of various service providers from different origins are intensifying the competition for user attention and subscription. Among various features of OTT services, SVOD service provider’s exclusiveness in content is perceived to be the key weapon for survival. This study investigates the current content strategies of local and global SVOD service providers and aims to offer meaningful implications for Korean SVOD service providers. A case study was conducted to analyze the content strategies of eleven major SVOD service providers. Using the pillars of content acquisition, content delivery, and content management, the service providers were classified into three types, namely select shop, flagship store, and souvenir shop. Korean SVOD service providers were in each of the three groups, respectively. By comprehensively examining the local and global SVOD service provider’s content strategies, the study encourages service providers to continuously enhance differentiation and exclusivity through effective content strategy implementations.

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  Cite this article

[IEEE Style]

S. Hwang, C. Lim, J. Ha, S. Kim, "What Are the Current Content Strategies of Local and Global SVOD Service Providers?," The Journal of Korean Institute of Communications and Information Sciences, vol. 46, no. 4, pp. 734-749, 2021. DOI: 10.7840/kics.2021.46.4.734.

[ACM Style]

ShinYoung Hwang, Chulmin Lim, Jinkyung Ha, and Seongcheol Kim. 2021. What Are the Current Content Strategies of Local and Global SVOD Service Providers?. The Journal of Korean Institute of Communications and Information Sciences, 46, 4, (2021), 734-749. DOI: 10.7840/kics.2021.46.4.734.

[KICS Style]

ShinYoung Hwang, Chulmin Lim, Jinkyung Ha, Seongcheol Kim, "What Are the Current Content Strategies of Local and Global SVOD Service Providers?," The Journal of Korean Institute of Communications and Information Sciences, vol. 46, no. 4, pp. 734-749, 4. 2021. (https://doi.org/10.7840/kics.2021.46.4.734)

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pISSN : 1226 - 4717
eISSN : 2287 - 3880