A Case Study on Business Models of Cloud Gaming Services in Korea 


Vol. 46,  No. 11, pp. 2000-2012, Nov.  2021
10.7840/kics.2021.46.11.2000


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  Abstract

Cloud gaming is expected to be an increasingly significant service, which will justify an enormous investment for building out 5G networks. Even though major information technology (IT) companies pay attention to cloud gaming services, there are only a few studies on the business models of cloud gaming services. Therefore, this study aims to analyze how well business models of cloud gaming services have been developed and implemented in this growing market. As such, a case study of three cloud gaming services was conducted in Korea, where 5G service was firstly commercialized in the world. Data were collected via literature surveys and interviews with seven experts. Additionally, a specific business model framework, which consists of four elements (i.e., customer value proposition, profit formula, key resources, and key processes), is applied to the case study. Our results showed that NVIDIA’s GeForce Now and Microsoft’s Xbox Cloud Gaming are expected to prevail in the market, while KT’s GameBox is in a relatively weak position. In addition, Xbox Cloud Gaming has a relative advantage of supplying differentiated games despite its high price.

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  Cite this article

[IEEE Style]

J. Park and S. Kim, "A Case Study on Business Models of Cloud Gaming Services in Korea," The Journal of Korean Institute of Communications and Information Sciences, vol. 46, no. 11, pp. 2000-2012, 2021. DOI: 10.7840/kics.2021.46.11.2000.

[ACM Style]

Jaeyoung Park and Seongcheol Kim. 2021. A Case Study on Business Models of Cloud Gaming Services in Korea. The Journal of Korean Institute of Communications and Information Sciences, 46, 11, (2021), 2000-2012. DOI: 10.7840/kics.2021.46.11.2000.

[KICS Style]

Jaeyoung Park and Seongcheol Kim, "A Case Study on Business Models of Cloud Gaming Services in Korea," The Journal of Korean Institute of Communications and Information Sciences, vol. 46, no. 11, pp. 2000-2012, 11. 2021. (https://doi.org/10.7840/kics.2021.46.11.2000)

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