Digital Library[ Search Result ]

Search : "[ author: Moon-Koo Kim ]" (3)
The Determinants of Brand Equity in Mobile Telecommunication Service and Its Influence on HSDPA Service Provider Choice
Seung-hye Hong  Moon-koo Kim
Vol. 32, No. 8, pp. 553-562, Aug. 2007

Factors Influencing the Market Diffusion and Marketing Strategy of WCDMA Service
Moon-Koo Kim  Jong-Hyun Park  Changi Nam
Vol. 30, No. 8, pp. 569-580, Aug. 2005

A Cross-National Study on the Relationship of Service Quality, Customer Satisfaction and Customer Loyalty in Mobile Telecommunication Services
Min-Young Kim  Moon-Koo Kim  Myeong-Cheol Park
Vol. 29, No. 1, pp. 133-144, Jan. 2004

Search
(IN TITLE, AUTHOR, ABSTRACT,KEYWORDS)

Advanced Search ▼

POPULAR KEYWORDS
(TOP 10 KEYWORDS)

Recent Publications
(LAST 3 YEARS)






pISSN : 1226 - 4717
eISSN : 2287 - 3880