Influence of Personal Information Security Vulnerabilities and Perceived Usefulness on Bank Customers" Willingness to Stay 


Vol. 40,  No. 8, pp. 1577-1587, Aug.  2015


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  Abstract

Privacy of financial customers is becoming important due to frequent leakage of personal information. Financial customers, who experience the leakage of personal information, feel threatened by their privacy and this changes customer"s awareness about financial institutions or behavioral intentions. By examining the influence relation of personal information security vulnerability of the bank information system with usefulness, trust and attractiveness perceived by bank customers, this study aims to analyze the effect of each variable on bank customers" willingness to stay.

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  Cite this article

[IEEE Style]

D. Seo and T. Kim, "Influence of Personal Information Security Vulnerabilities and Perceived Usefulness on Bank Customers" Willingness to Stay," The Journal of Korean Institute of Communications and Information Sciences, vol. 40, no. 8, pp. 1577-1587, 2015. DOI: .

[ACM Style]

Dong-Jin Seo and Tae-Sung Kim. 2015. Influence of Personal Information Security Vulnerabilities and Perceived Usefulness on Bank Customers" Willingness to Stay. The Journal of Korean Institute of Communications and Information Sciences, 40, 8, (2015), 1577-1587. DOI: .

[KICS Style]

Dong-Jin Seo and Tae-Sung Kim, "Influence of Personal Information Security Vulnerabilities and Perceived Usefulness on Bank Customers" Willingness to Stay," The Journal of Korean Institute of Communications and Information Sciences, vol. 40, no. 8, pp. 1577-1587, 8. 2015.

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pISSN : 1226 - 4717
eISSN : 2287 - 3880